Multiproduct branding is a branding strategy
A) that involves giving each product a distinct name when each brand is intended for a different market segment.
B) that uses different brand names for the same product across multiple countries.
C) in which a company uses one name for all its products in a product class.
D) in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.
E) in which a company uses a contractual agreement to allow someone else to use its brand name for a fee.
Correct Answer:
Verified
Q263: Q264: Q265: Gatorade successfully used a _ strategy when Q266: When a company sells a new product Q267: When a company uses a product line Q269: Combining a corporate or family brand with Q270: A branding strategy in which a company Q271: Subbranding involves Q272: All of these are true about product Q273: Another name for multiproduct branding is![]()
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A) having one firm manufacture a
A) family
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