When a company sells a new product with the current brand name to enter a new market segment in its product class, it is using a ________ strategy.

Name: When a company sells a new product with the current brand name to enter a new market segment in its product class, it is using a ________ strategy.
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Question

Quizplus · Accepted Answer

A product line extension strategy involves introducing a new product within the same product category under the same brand name to target a different market segment.

When a Company Sells a New Product with the Current