Subbranding involves
A) having one firm manufacture a product and a second firm distribute it all under the same name.
B) changing a brand name of a product line extension product by making it "New and Improved!"
C) combining a corporate brand with a new brand to distinguish a part of its product line from others.
D) creating a knockoff version of a product and changing the spelling of the name ("chikin" nuggets) .
E) using the same name for the original product and all subsequent product line and brand extensions.
Correct Answer:
Verified
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Q268: Multiproduct branding is a branding strategy
A) that
Q269: Combining a corporate or family brand with
Q270: A branding strategy in which a company
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A) family
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Q276: Brand extension is the practice of
A) manufacturing
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