During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle, including time to break-even and time for potential responses by competitors?
A) business analysis
B) new-product strategy development
C) screening and evaluation
D) commercialization
E) idea generation

Question

Quizplus · Accepted Answer

During the business analysis stage, GoPro would analyze the new product's potential lifecycle, including financial projections like time to break-even and potential competitive responses.

During Which Stage of the New-Product Development Process Does GoPro