During the business analysis stage of the new-product development process, GoPro considers the likelihood of ________, especially when introducing new, less expensive products like Hero Session that may hurt existing product sales.
A) protocols
B) foreign investment
C) corruption
D) cannibalization
E) market testing

Question

Quizplus · Accepted Answer

Cannibalization refers to the potential reduction in sales of a company's existing products due to the introduction of a new product. GoPro considers this when launching new, less expensive products like Hero Session.

During the Business Analysis Stage of the New-Product Development Process