Question 1

All of the following are departments within a typical organization except which?

Accepted Answer

Shareholders are not a department within an organization; they are individuals or entities that own shares in the company.

Question 2

Which statement about marketing departments is most accurate?

Accepted Answer

The marketing department must collaborate with other departments to ensure that products meet customer needs and expectations, integrating various business functions to achieve this goal.

Question 3

A local candidate running for office would very much like to have your vote. She promises that she will "make the country better." Because all candidates for public office say this, you doubt you'll see real results and decide not to vote for her. Marketing will not occur in this situation because

Accepted Answer

Marketing will not occur because there is no exchange happening; you are not convinced to give your vote in exchange for the candidate's promise.

Question 4

Lou has a medical condition that interferes with restful sleep. Though he has been to the doctor frequently about the issue, no treatments or medications are available that would be helpful to him. Here, no marketing occurs because

Accepted Answer

Marketing does not occur because the doctor cannot offer a viable product or treatment that would satisfy Lou's needs, meaning there is no product to exchange.

Question 5

A business student is preparing for the Graduate Management Admission Test (GMAT) so he can get into a good graduate business school. He knows that any money he spends on a tutor will be worthwhile if he can improve his scores. He's heard that there is a great tutor in his local community but has no idea who she is. Marketing does not occur in this situation because

Accepted Answer

Marketing does not occur because there is no way for the student to communicate with the tutor, as he does not know who she is.

Question 6

All of the following are environmental forces that affect an organization except which?

Accepted Answer

Managerial is not an environmental force that affects an organization. Environmental forces are external factors that influence an organization's operations and decision-making. Managerial decisions are internal factors that are made by the organization's management team.

Question 7

Suppose you want a snack after taking this exam. Domino's is located across the street from your College of Business classroom. Unfortunately, you forgot your wallet in the haste of getting to class on time to take the test. Therefore, you have no means to pay for the pizza. What explains why marketing fails to occur between you and Domino's?

Accepted Answer

The ability to satisfy a need is missing because you have no means to pay for the pizza.

Question 8

Which statement about marketing activities is most accurate?

Accepted Answer

The marketing department collaborates with other departments and employees to effectively implement marketing activities, ensuring alignment with overall business objectives.

Question 9

For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

Accepted Answer

The second party needed for marketing to occur would be the consumers who have a desire for a cool beverage other than soda or water, as they represent the target market for the product.

Question 10

One challenge faced by organizations is the need to focus on consumer needs while also ________ the interests of countless other people, groups, and forces that interact to shape the nature of its actions.

Accepted Answer

Balancing is the correct answer because it is the only choice that fits the context of the sentence. The sentence is about the challenge faced by organizations in focusing on consumer needs while also considering the interests of other stakeholders. Balancing is the act of giving equal consideration to different factors, which is what organizations need to do in order to meet the needs of all stakeholders.

Question 11

All of the following are factors required for marketing to occur except which?

Accepted Answer

Marketing requires parties with unsatisfied needs, not the same wants.

Question 12

Which factor is required for marketing to occur?

Accepted Answer

Marketing fundamentally involves an exchange process where something of value is traded between parties, such as goods, services, or ideas.

Question 13

Which of the following is not an environmental force?

Accepted Answer

Commercial is not typically considered an environmental force; the others are recognized as key environmental forces affecting organizations.

Question 14

Which statement about marketing activities is most accurate?

Accepted Answer

The marketing department interacts with various internal and external groups, influencing and being influenced by them, making it a dynamic part of an organization.

Question 15

A student would like to buy a crossover SUV from a local dealer, but she thinks the payments will be too high. Marketing does not occur in this situation because

Accepted Answer

The student does not have the ability to satisfy her need due to the high payments, which prevents the transaction from occurring.

Question 16

Which conditions are necessary for marketing to occur?

Accepted Answer

Marketing requires two or more parties with unsatisfied needs, a desire and ability to satisfy them, a way to communicate, and something to exchange.

Question 17

The Arizona Biltmore in Phoenix is a resort hotel located less than a mile from the Biltmore Fashion Park, a large upscale shopping mall. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which marketing action would most likely help the Arizona Biltmore communicate with potential convention attendees?

Accepted Answer

Placing an ad in in-flight magazines targeting business/first-class fliers would effectively reach convention-goers from other states who are likely to travel by air and have the means to stay at an upscale resort.

Question 18

The ________ department of an organization is responsible for facilitating relationships, partnerships, and alliances with the organization's customers, shareholders, suppliers, and other organizations.

Accepted Answer

The marketing department is responsible for managing relationships and partnerships with customers and other external entities, focusing on promoting and selling products or services.

Question 19

The marketing department of an organization is responsible for facilitating

Accepted Answer

The marketing department focuses on building and maintaining relationships with customers, shareholders, suppliers, and other organizations to enhance the organization's market presence and success.

Question 20

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and he doesn't have Internet access. Which reason explains why marketing fails to occur here?

Accepted Answer

The farmhand lacks a way to communicate with a dealer to purchase the moped scooter, which is necessary for marketing to occur.

Quiz 1: Creating Customer Relationships and Value Through Marketing

All of the following are departments within a typical organization except which?

Which statement about marketing departments is most accurate?

A local candidate running for office would very much like to have your vote. She promises that she will "make the country better." Because all candidates for public office say this, you doubt you'll see real results and decide not to vote for her. Marketing will not occur in this situation because

Lou has a medical condition that interferes with restful sleep. Though he has been to the doctor frequently about the issue, no treatments or medications are available that would be helpful to him. Here, no marketing occurs because

All of the following are environmental forces that affect an organization except which?

Which statement about marketing activities is most accurate?

For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

One challenge faced by organizations is the need to focus on consumer needs while also ________ the interests of countless other people, groups, and forces that interact to shape the nature of its actions.

All of the following are factors required for marketing to occur except which?

Which factor is required for marketing to occur?

Which of the following is not an environmental force?

Which statement about marketing activities is most accurate?

A student would like to buy a crossover SUV from a local dealer, but she thinks the payments will be too high. Marketing does not occur in this situation because

Which conditions are necessary for marketing to occur?

The ________ department of an organization is responsible for facilitating relationships, partnerships, and alliances with the organization's customers, shareholders, suppliers, and other organizations.

The marketing department of an organization is responsible for facilitating

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and he doesn't have Internet access. Which reason explains why marketing fails to occur here?