The primary responsibility of the franchisor, such as McDonald's or Hilton International, is to:
A) learn about the brand and technology from the franchisee.
B) test the franchisee for potential future acquisition.
C) transfer to the franchisee knowledge and skills needed to compete at the local level.
D) provide feedback to the franchisee regarding how the franchisor could become more effective and efficient.

Question

Quizplus · Accepted Answer

The franchisor's primary responsibility is to provide the franchisee with the necessary knowledge, skills, and support to successfully operate the franchise at the local level.

The Primary Responsibility of the Franchisor, Such as McDonald's or Hilton