In the franchising strategy, the most important competitive advantage for the franchisee is usually the franchisor's:
A) brand name.
B) capital resources.
C) access to a consolidated market.
D) geographic locations.

Question

Quizplus · Accepted Answer

The brand name is the most important competitive advantage for the franchisee because it provides instant recognition and trust from consumers, which can lead to increased sales and customer loyalty.

In the Franchising Strategy, the Most Important Competitive Advantage for the Franchisee