McDonald's, Hilton International, and Subway all license their trademarks and methods to other businesses.In doing so, they rely on the __________ strategy.
A) transnational
B) network cooperative
C) cross-border alliances
D) franchising

Question

Quizplus · Accepted Answer

Franchising is a strategy where a company licenses its trademarks and business methods to other businesses, allowing them to operate under the company's brand. McDonald's, Hilton International, and Subway use this strategy to expand their reach.

McDonald's, Hilton International, and Subway All License Their Trademarks and Methods