Which one of the following is an example of FORWARD integration?
A) an automobile company opening a plant to manufacture spark plugs
B) a personal computer manufacturer deciding to produce its own keyboards
C) a local bank opening branch offices in neighboring states
D) a personal computer manufacturer opening retail computer sales stores

Question

Quizplus · Accepted Answer

Forward integration involves a company expanding its operations into the next stages of its production process, such as distribution or retail. In this case, a personal computer manufacturer opening retail stores is an example of forward integration as it moves closer to the end consumer.

Which One of the Following Is an Example of FORWARD