Which of the following statements about customer involvement is best?
A) A firm that produces standardized products often seeks customer specifications.
B) In service industries, customer contact is of minor importance.
C) For services that directly involve the customer, the customer often dictates time and location of the service.
D) When customer involvement is high a process is more likely to use a standardized- services process rather than a customized- services process.

Question

Quizplus · Accepted Answer

In services that directly involve the customer, the customer often dictates the time and location of the service, as their involvement is crucial to the service delivery process.

Which of the Following Statements About Customer Involvement Is Best