Question 1

Among the following, which is NOT an economic argument that favors advertising?

Accepted Answer

Option C states that advertising only provides positive information and does not inform, which is not a valid economic argument in favor of advertising.

Question 2

Truth alone is not adequate to meet the demands of ethical advertising represents the:

Accepted Answer

The era of social responsibility requires advertisers to go beyond simply telling the truth in their advertisements, and to also consider the impact of their messages on society as a whole. Ethical advertising involves a commitment to promoting socially responsible behavior, being truthful and accurate, avoiding deceptive or misleading claims, respecting consumer privacy and dignity, and minimizing harm to vulnerable populations, among other considerations.

Question 3

Among the following, which is NOT an economic argument against advertising?

Accepted Answer

Advertising is often defended on the grounds that it provides valuable information to consumers, helping them make informed decisions about products, their availability, prices, and benefits. This is considered an economic argument in favor of advertising, not against it.

Question 4

In the past decade, researchers have studied the cultural effects of advertising from the perspective of:

Accepted Answer

Researchers have focused on the inadvertent or unintended social role of advertising, which includes shaping cultural attitudes and values towards consumerism, materialism, and gender roles.

Question 5

During this era, most people accepted advertising as "buyer beware" communication when any claim for a product was allowed.

Accepted Answer

The era described is most accurately referred to as the "era of exaggerated claims," where advertising often included hyperbolic or unsubstantiated claims about products, and consumers were expected to be cautious and skeptical of these claims.

Question 6

Efforts are being made by advertisers to portray all of the following groups more accurately EXCEPT for:

Accepted Answer

While there may be some efforts to portray educators more accurately, they are not specifically mentioned in the given options. Therefore, the correct answer is E - educators are not one of the groups mentioned in the options.

Question 7

Which of the following is NOT a way in which relationships between advertisers and the media are changing?

Accepted Answer

The statement "Advertisers sink in more dollars to control editorial decisions" is repeated from option A so it is also incorrect. The other options (A, B, C, and E) are all ways in which relationships between advertisers and the media are changing.

Question 8

Which of the following-so far-is NOT a product category that stirs criticism?

Accepted Answer

Fast-food products, cigarettes, condoms, and distilled spirits have all been criticized in various ways for their health impact, ethical implications, or social consequences. Pain relievers, on the other hand, have not been a major target of criticism as a product category, although some specific pain relievers (such as opioids) have faced scrutiny for their potential for abuse and addiction.

Question 9

Advertising helps consumers make more informed decisions about all of the following EXCEPT:

Accepted Answer

Advertising may inform consumers about a product's benefits, availability, newness, and price, but it does not typically provide information about a product's liabilities. This information is usually contained in legal documents or through government regulations.

Question 10

Which of the following is NOT an indictment that advertising abuses its power of influence?

Accepted Answer

The statement "It takes up social causes" is not an indictment that advertising abuses its power of influence. The other choices accuse advertising of negative effects, such as encouraging people to buy unnecessary items, lowering moral standards, and exploiting vulnerable populations.

Question 11

For advertising, the era of public awareness encompassed the following years.

Accepted Answer

The answer of For advertising, the era of public awareness...

Question 12

In recent years, the range of social criticism of advertising has involved all of the following EXCEPT:

Accepted Answer

Researchers analyzing advertising have played a significant role in the criticism of advertising in recent years. Therefore, this option is not excluded from the range of social criticism.

Question 13

All of the following pertain to the Advertising Council EXCEPT:

Accepted Answer

The Advertising Council does not completely avoid controversial issues, as they have created campaigns addressing topics such as HIV/AIDS, LGBT rights, and teen pregnancy prevention.

Question 14

Which of the following topics covered by the Ad Council has NOT drawn criticism?

Accepted Answer

Preventing forest fires has not drawn criticism. The other topics have faced varying levels of criticism and controversy.

Question 15

Which of the following is a tactical category of cause-related marketing?

Accepted Answer

Licensing programs involve partnering with a well-known brand or intellectual property to sell a product or service. This is a tactical category of cause-related marketing where a portion of the revenue goes towards supporting a cause.

Question 16

Which concept would NOT likely be why a company would engage in cause-related marketing?

Accepted Answer

Cause-related marketing is typically a long-term commitment by a company to support a cause, and it is not a short-term promotional tactic. Therefore, a company would not engage in cause-related marketing solely for a brief period of time to benefit its current product promotion.

Question 17

Which audience segment has lost ground in the struggle for advertising realism?

Accepted Answer

The answer of Which audience segment has lost ground in...

Question 18

Critics say objectionable content today includes all of the following EXCEPT:

Accepted Answer

The statement says that objectionable content includes all options EXCEPT for one. According to the statement, strides in treatment of the elderly, women, and ethnic groups are NOT considered objectionable content. Therefore, option C is the correct answer.

Question 19

Specific examples of social criticism of advertising have NOT included:

Accepted Answer

The question asks for examples of social criticism of advertising that have NOT been included, and answer E (legitimate claims made through the messages) is not an example of social criticism that has been excluded. This means that choices A, B, C, and D are examples of social criticism that have been excluded.

Question 20

What causes government regulators and courts as well as concerned consumers to scrutinize advertising?

Accepted Answer

Advertising is pervasive in society and has a responsibility to adhere to high ethical and honest business standards. When these standards are not met, it can lead to harm to consumers or society. Therefore, government regulators and courts scrutinize advertising to ensure that it is truthful and not misleading. Concerned consumers also take an interest in scrutinizing advertising to protect themselves and others from potential harm.

Quiz 24: Economic, Social, and Legal Effects of Advertising