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Which of the Following Is NOT a Way in Which

Question 14

Multiple Choice

Which of the following is NOT a way in which relationships between advertisers and the media are changing?


A) Advertisers may withhold advertising dollars in an attempt to control editorial decisions and gain favorable coverage.
B) Advertisers are financing production and developing content for programming.
C) The use of advertorials that look like editorial content written by advertising copywriters and PR specialists is increasing.
D) Advertisers sink in more dollars to control editorial decisions.
E) Product placement is becoming more prevalent in movies, television shoes, the editorial content of print media, and in video games.

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