Brad Majors in his article, "Lessons in Brand Loyalty at the Point of Sale," found that age, more than any other factor, drives brand loyalty. In other words, the older the consumers, the more likely they are to stick with a brand.

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Brad Majors' findings or article cannot be verified as there is no widely recognized research or publication by an author named Brad Majors on this topic. Brand loyalty is influenced by various factors including quality, price, convenience, and personal values, not just age.

Brad Majors in His Article, "Lessons in Brand Loyalty at the Point