When retail tracking scanner data are integrated with household panel data on purchase patterns and advertisement exposure, researchers are conducting:

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Integration of retail tracking scanner data and household panel data is an example of single-source data analysis, where information from multiple sources is merged to obtain a comprehensive understanding of consumer behavior. Cohort analysis involves analyzing a group of individuals with shared characteristics over a specific period, while database analysis refers to using large datasets to explore patterns and relationships. Holistic analysis involves considering various factors that impact consumer behavior, such as social, cultural, and psychological factors, while USP analysis focuses on identifying a company's unique selling proposition.

When Retail Tracking Scanner Data Are Integrated with Household Panel