Types such as innovators, believers, and experiencers belong to the system of segmenting consumers known as:

Question

Quizplus · Accepted Answer

The system of segmenting consumers referred to in the question is known as VALS (Values and Lifestyles), where consumers are grouped based on their values, attitudes, and lifestyles. Innovators, believers, and experiencers are three of the eight VALS segments identified by the VALS system. Spectra and SRI are not commonly recognized consumer segmentation systems, while MindBase is a proprietary tool created by a research firm. FLC (Family Life Cycle) is another consumer segmentation system, but it does not include the specific segments mentioned in the question.

Types Such as Innovators, Believers, and Experiencers Belong to the System