Ed McCabe makes the following distinction: "Without great ________, you can't make great advertising. However, ________ is the idiocy that keeps greatness from happening. [It] is a crutch the one-eyed use to beat up the blind."

Question

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Ed McCabe distinguishes between research and testing by valuing research for its role in creating great advertising, while criticizing testing for hindering greatness, describing it as a crutch used negatively.

Ed McCabe Makes the Following Distinction: "Without Great ________, You