Which would NOT be a variable that could be evaluated in pretesting?

Question

Quizplus · Accepted Answer

The ability to predict the success or failure of an ad cannot be evaluated in pretesting, as it requires actual exposure of the ad to the target audience and observing its impact on sales or other desired outcomes. The other variables listed (attention, comprehension, playback, irritation) can all be measured through pretesting techniques such as surveys, focus groups, and eye-tracking studies.

Which Would NOT Be a Variable That Could Be Evaluated