According to Jack Dempsey, Respected Researcher from McCann-Erickson, Information Acquires

According to Jack Dempsey, respected researcher from McCann-Erickson, information acquires value when:

A) the strategist matches it to the client's lifestyle.
B) the strategist examines it from a point of view that is relevant to the marketing and advertising issues.
C) the strategist examines it in conjunction with what awards it will help a client win.
D) its cost is low compared to the benefits derived from using it.
E) you have a sense of what consumers believe and how they feel.