By using research to stay in touch with prospects, an advertiser should:
A) improve effectiveness and profitability.
B) improve efficiency.
C) anticipate which promotional steps guarantee a positive outcome.
D) reduce the size of a prospective target audience.
E) verify findings about demographics of a prospective audience.
Correct Answer:
Verified
Q14: Which of the following are NOT associated
Q15: Basic considerations in undertaking market research include
Q16: For advertising, a sociologist would NOT use
Q17: From sociology, advertisers have learned that people
Q18: Which of the following has NOT contributed
Q20: If you are looking at consumers' lifelong
Q21: The first step in advertising research is:
A)completing
Q22: Which of the following would NOT be
Q23: Which would NOT be a variable that
Q24: According to Jack Dempsey, respected researcher from
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