Which of the following has NOT contributed to making marketing far more complex than ever?
A) higher cost of shelf space
B) changing media habits
C) reduced numbers of communication approaches
D) expansion of retailer control over distribution system
E) tremendous increase in the number of new products
Correct Answer:
Verified
Q13: The account planner must do all of
Q14: Which of the following are NOT associated
Q15: Basic considerations in undertaking market research include
Q16: For advertising, a sociologist would NOT use
Q17: From sociology, advertisers have learned that people
Q19: By using research to stay in touch
Q20: If you are looking at consumers' lifelong
Q21: The first step in advertising research is:
A)completing
Q22: Which of the following would NOT be
Q23: Which would NOT be a variable that
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