VALS classifies consumers along which of the following dimensions?

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VALS (Values, Attitudes, and Lifestyles) classify consumers based on their resources (such as income, education, and occupation) and primary motivation (such as achieving success, seeking social status, etc.). VALS identifies eight distinct consumer segments based on these two dimensions: innovators, thinkers, achievers, experiencers, believers, strivers, makers, and survivors.

VALS Classifies Consumers Along Which of the Following Dimensions