Agencies of the 1980s might best be described as responding to:
A) their own needs to be creative above all else.
B) serving the integrated needs of clients.
C) clients merging to be more financially competitive.
D) technology by becoming order takers.
E) maintained fierce independence.
Correct Answer:
Verified
Q32: Advertising agencies reengineered in the 1990s:
A)to be
Q33: Doremus is an agency that specializes in:
A)health
Q34: In the worldwide global agency system developed
Q35: Globalization in advertising essentially is:
A)about the need
Q36: Which of the following is NOT characteristic
Q38: Because the client-agency relationship is a professional
Q39: To market and use advertising globally and
Q40: While a single advertising execution helps build
Q41: Colonial postmasters were the very first Americans
Q42: In bartering, the one item that neither
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