Advertising agencies reengineered in the 1990s:
A) to be more competitive.
B) to focus more on branding.
C) to acquire companies offering marketing expertise.
D) to better service the integrated and Web needs of their clients.
E) to offer more than marketing services.
Correct Answer:
Verified
Q27: Before a U.S. advertising agency establishes an
Q28: Brad Majors, CEO of Brand Reps, LLC,
Q29: In a reengineered advertising agency, benefits realized
Q30: A parent agency with multiple offices:
A)does not
Q31: Which of the following would NOT pertain
Q33: Doremus is an agency that specializes in:
A)health
Q34: In the worldwide global agency system developed
Q35: Globalization in advertising essentially is:
A)about the need
Q36: Which of the following is NOT characteristic
Q37: Agencies of the 1980s might best be
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