In the worldwide global agency system developed by J. Walter Thompson, the regional directors are:
A) the head of an agency within the agency.
B) responsible for a specific group of countries.
C) responsible for the director-in-charge system.
D) the CEOs of JWT's office in the regions.
E) required to speak English in all meetings.
Correct Answer:
Verified
Q29: In a reengineered advertising agency, benefits realized
Q30: A parent agency with multiple offices:
A)does not
Q31: Which of the following would NOT pertain
Q32: Advertising agencies reengineered in the 1990s:
A)to be
Q33: Doremus is an agency that specializes in:
A)health
Q35: Globalization in advertising essentially is:
A)about the need
Q36: Which of the following is NOT characteristic
Q37: Agencies of the 1980s might best be
Q38: Because the client-agency relationship is a professional
Q39: To market and use advertising globally and
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