The name given to the process of coordinating messages throughout a number of touch points, building brand equity, and building better marketing strategies for products.

Question

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Integrated marketing communication (IMC) is the process of coordinating messages throughout a number of touch points, building brand equity, and building better marketing strategies for products. It involves a comprehensive approach that combines different communication tools such as advertising, public relations, personal selling, and sales promotion to deliver a consistent message to target audiences across various channels. IMC aims to create a seamless and unified brand experience that enhances brand awareness, customer loyalty, and ultimately, sales.

The Name Given to the Process of Coordinating Messages Throughout