In the seven-step planning cycle used to create strategic advertising designed by Avrett, Free, and Ginsberg, what advertising discipline is employed?

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Quizplus · Accepted Answer

The seven-step planning cycle used by Avrett, Free, and Ginsberg employs account planning, which includes conducting research on the target audience, defining the advertising objectives, developing creative strategies, and evaluating the effectiveness of the campaign. While SWOT analysis, prospect definition, and audience analysis may be part of the process, they are not the primary advertising discipline employed in this model. Media planning is a separate step in the planning cycle.

In the Seven-Step Planning Cycle Used to Create Strategic Advertising