For consumers, the role of advertising is to:

Question

Quizplus · Accepted Answer

The primary role of advertising for consumers is to satisfy their needs. Whether it's for a product or service, advertising aims to inform consumers about how a particular offering can fulfill their needs, such as providing convenience, solving a problem, or improving their quality of life. While advertising may also launch new products or services, satisfy curiosity, or enhance status, these are secondary objectives that support the overarching goal of meeting consumer needs.

For Consumers, the Role of Advertising Is To