The Major Risk That Companies Run When They Introduce an Entirely

The major risk that companies run when they introduce an entirely new product is:

A) cannibalizing sales of existing brands.
B) damaging the core brand in the minds of consumers.
C) allowing the advertising to carry the marketing burden.
D) confusing consumers because there may be too many new product introductions.
E) prompting consumers to question the value and benefits of the original brand.