Critics and proponents of advertising generally view it through its:

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Advertising is primarily viewed through its economic, social, and cultural roles. It is seen as a vital component of the economy, a means for shaping social and cultural norms, and a reflection of society's values and aspirations. While advertising may have some impact on religion, democracy, and individual beliefs and values, these are secondary concerns in the overall discussion of advertising's impact. Product innovation is also a related but separate issue from advertising's roles and impact.

Critics and Proponents of Advertising Generally View It Through Its