The new relationship between advertisers and consumers that implies more control by users of communication rather than private providers is called:

Question

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The term "citizen media" refers to a shift in the balance of power between advertisers and consumers, giving more control to the users of communication rather than private providers. This can include user-generated content, social media, and other forms of media that allow individuals to participate in the creation and dissemination of messages.

The New Relationship Between Advertisers and Consumers That Implies More