The communication component in the marketing mix is divided into four primary categories. Which of the following is NOT one of them?

Question

Quizplus · Accepted Answer

The four primary categories of the communication component in the marketing mix are personal selling, sales promotion, public relations, and advertising. Interactivity is not a primary category, but it can be considered a characteristic or element of some of these categories, such as interactive advertising or interactive personal selling.

The Communication Component in the Marketing Mix Is Divided into Four