The consumer's perception that your product delivers something better than a competitor's product does is at the heart of product differentiation.

Question

Quizplus · Accepted Answer

Product differentiation is the process of highlighting the unique features and qualities of your product that set it apart from other products in the market. The perceived value that your product offers, in comparison to your competitors, is what makes it different and attractive to consumers. Therefore, the consumer's perception of superiority or added value is integral to product differentiation.

The Consumer's Perception That Your Product Delivers Something Better Than