According to the SWOT analysis, an opportunity for a company would be the ability to
A)take over a bankrupt competitor.
B)have the highest product sales in the industry.
C)create a better marketing plan.
D)be easily recognized by consumers and viewed favorably.
E)face increased competition in the market.

Question

Quizplus · Accepted Answer

An opportunity in a SWOT analysis refers to external factors that the company can capitalize on to grow or improve its position. Taking over a bankrupt competitor is an external opportunity that can help the company expand its market share.

According to the SWOT Analysis, an Opportunity for a Company