A multinational tire manufacturer introduces a line of premium, high-priced tires that can handle extreme temperatures. The tires are only marketed in the Middle East and were designed with the climatic conditions of that region in mind. The manufacturer is pursuing a ________ strategy.
A)focused differentiation
B)focused low-cost
C)general differentiation
D)general low-cost
E)low-cost and a differentiation

Question

Quizplus · Accepted Answer

The manufacturer is pursuing a focused differentiation strategy by targeting a specific market segment (the Middle East) with a unique product (premium tires for extreme temperatures).

A Multinational Tire Manufacturer Introduces a Line of Premium, High-Priced