In order to cater to local tastes and culinary traditions, a well-known restaurant chain offers customized versions of its menu in different countries. This is an example of a(n)________ strategy.
A)international
B)global
C)multidomestic
D)low-cost
E)unrelated diversification

Question

Quizplus · Accepted Answer

A multidomestic strategy involves tailoring products or services to fit local markets and preferences, which is what the restaurant chain is doing by offering customized menu versions in different countries.

In Order to Cater to Local Tastes and Culinary Traditions