Which buyers are most sensitive to psychological risks in purchase decisions:
A) those lacking respect or attractiveness to peers
B) those who are practical
C) those with little income and wealth
D) those who are elderly, frail, or in ill health
E) those who are insecure and uncertain

Question

Quizplus · Accepted Answer

E  Buyers who lack respect or attractiveness to peers (A) and those who are insecure and uncertain (E) are more sensitive to psychological risks because they are more concerned about how their purchase decisions might affect their social standing or self-esteem.

Which Buyers Are Most Sensitive to Psychological Risks in Purchase