What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
A) whether the purchase is made after a compensatory or noncompensatory decision process
B) the cost of the product
C) the functional benefits of the product
D) the social risk of the product
E) whether the customers hold a very positive or weak attitude toward the product

Question

Quizplus · Accepted Answer

Brand loyal customers hold a very positive attitude towards the product, while those purchasing by inertia have a weak attitude and buy out of habit without strong attachment.

What Is a Major Distinction Between Customers Who Purchase a Product