Some consumers make judgments about hidden dimensions of products from observable attributes, such as inferring that because a used car is clean and shiny, its mechanical condition is likewise of top quality. In this case, the clean and shiny exterior is a/an:
A) product signal
B) heuristic
C) warranty
D) guarantee
E) intrinsic attribute

Question

Quizplus · Accepted Answer

A product signal is an observable attribute that consumers use to infer other, often hidden, qualities of a product.

Some Consumers Make Judgments About Hidden Dimensions of Products from Observable