A form of repeat purchasing behaviour reflecting a conscious decision to continue buying the same brand is called:
A) brand preference awareness
B) post- purchase partum
C) inertia
D) brand parity
E) brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty refers to a consumer's conscious decision to continue purchasing the same brand due to a positive perception and satisfaction with the brand.

A Form of Repeat Purchasing Behaviour Reflecting a Conscious Decision