Shawna believes she is a practical consumer. She is always on the lookout for better ways to order her life and make housework easier. New products that promise to help with these work tasks catch her eye. However, she sometimes makes mistakes by buying products that do not deliver on their promises to do the work required. Considering the above description, Shawna could be prone to which of the following types of perceived risk?
A) physical
B) social
C) personal
D) functional
E) consumptive

Question

Quizplus · Accepted Answer

Shawna is concerned with the effectiveness of products in performing their intended tasks, which relates to functional risk. This type of risk involves the possibility that a product may not perform as expected or advertised.

Shawna Believes She Is a Practical Consumer