Utilizing emotional appeals in promoting automobiles is proof that modern consumers see automobiles as a low- involvement product.

Name: Utilizing emotional appeals in promoting automobiles is proof that modern consumers see automobiles as a low- involvement product.
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Question

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Emotional appeals in advertising often indicate that a product is seen as a high-involvement purchase, as they aim to create a strong connection and influence the consumer's decision-making process.

Utilizing Emotional Appeals in Promoting Automobiles Is Proof That Modern