Jane always looks at the advertisements and specials in the newspaper before she reads anything else. She once told a friend that she wouldn't even buy a newspaper if it didn't contain promotions. Jane is confirming the uses and gratification theory of communications.
Correct Answer:
Verified
Q9: The communications model specifies a number of
Q30: After studying the IKEA catalogue, Lee phoned
Q105: H & R Block had an advertising
Q106: Utilizing emotional appeals in promoting automobiles is
Q107: It is not important whether the product
Q108: Research shows that people have been shown
Q109: Permission marketing means having the consumer ask
Q111: An expert used in an anti- smoking
Q113: Embassy Suites ad "This year, we're unwrapping
Q115: In a major study of factors that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents