H & R Block had an advertising campaign which featured a series of ads each giving a different reason (e.g., "Reason # 38: ") why a consumer should use their firm for tax return preparation.
According to the two- factor theory on the effects of repetition of ads, this type of campaign would increase consumers' uncertainty about using the firm.

Question

Quizplus · Accepted Answer

The two-factor theory suggests that repetition can reduce uncertainty by increasing familiarity and understanding, not increase it.

H & R Block Had an Advertising Campaign Which Featured