In a major study of factors that determine if commercials would be persuasive, it was found that the single most important factor was whether the communication contained a message which stressed a unique benefit or product feature.

Question

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Research in advertising often highlights that emphasizing a unique benefit or feature can significantly enhance the persuasiveness of a commercial, as it differentiates the product from competitors and appeals to consumer needs or desires.

In a Major Study of Factors That Determine If Commercials