According to the elaboration likelihood model,marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product.

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According to the elaboration likelihood model, for low-involvement products, customers are not likely to engage in elaborative processing and instead may rely on cues such as price or packaging. Therefore, marketers of low-involvement products can use peripheral route persuasion techniques to influence customers without changing attitudes first.

According to the Elaboration Likelihood Model,marketers of a Low-Involvement Product