The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.
A) central
B) peripheral
C) dual
D) subconscious

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is used when the receiver is not motivated to think deeply about the message's content, relying instead on superficial cues or heuristics.

The ________ Route to Persuasion Is Taken When the Receiver