A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?
A) a parallel route
B) a peripheral route
C) a circular route
D) a central route

Question

Quizplus · Accepted Answer

When a consumer has a high degree of involvement with products, companies are more likely to use the central route to persuasion. This approach focuses on logical arguments and high-quality evidence to persuade highly interested and involved consumers, as they are more likely to pay attention to the details of the message.

A Company Wants to Persuade a Customer to Buy Its