Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
A) a fear appeal
B) a rational appeal
C) social marketing
D) comparative marketing

Question

Quizplus · Accepted Answer

A fear appeal focuses on the negative outcomes that can result if a consumer does not adopt a new behavior or change an existing one. It is a strategy used in advertising and public health campaigns to motivate change by highlighting potential dangers or negative consequences.

Emphasizing the Negative Consequences That May Occur Unless a Consumer