A story about an abstract trait or concept that advertisers tell in context of a person,animal,vegetable,or object is called a metaphor.

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Quizplus · Accepted Answer

A story about an abstract trait or concept told in the context of a person, animal, vegetable, or object is called an allegory, not a metaphor. A metaphor is a figure of speech that directly refers to one thing by mentioning another for rhetorical effect.

A Story About an Abstract Trait or Concept That Advertisers